SEO for Personal Trainers

Key Takeaways

TrendPercentage of Personal Trainers
Local SEO prioritization75%
Google My Business optimization60%
Long-tail keyword research55%
Video content utilization40%
Voice search optimization25%
Guest blogging20%


SEO is essential for any personal trainer looking to grow their business online. In 2024, various trends will shape how personal trainers approach SEO, from local SEO to video content utilization.

Local SEO Prioritization

By 2024, 75% of personal trainers will prioritise local SEO. Local SEO is important because it helps you appear in search results when people near you are looking for personal training services.

  • Claim Your Business: Ensure your business is listed on Google My Business and other local directories.
  • Consistent NAP: Maintain a consistent name, address, and phone number (NAP) across all online platforms.

Google My Business Optimization

60% of personal trainers will focus on Google My Business optimization. This is crucial for appearing in local searches and Google Maps.

  • Add High-Quality Images: Add photos of your training location and some action shots of you training clients.
  • Collect Reviews: Encourage satisfied clients to leave positive reviews and make sure to respond to them.

Long-tail Keyword Research

55% will invest in long-tail keyword research. These are longer and more specific keyword phrases, like “personal training for seniors” or “weight loss programs for women”. Long-tail keywords often have lower competition and higher conversion rates.

Utilizing Video Content

40% of personal trainers will utilize video content. Videos are a powerful tool for SEO that can engage your audience and drive organic traffic.

  • YouTube Tutorials: Create tutorials and exercise videos.
  • Instagram Reels: Share tips and quick workout routines to engage your audience.


By 2024, 30% of personal trainers will prioritise mobile-friendliness to ensure their websites work well on smartphones and tablets. Here are some tips:

  • Responsive Design: Make sure your website adapts to different screen sizes.
  • Fast Loading Time: Optimise images and reduce website load times.

Voice Search Optimization

25% of personal trainers will incorporate voice search optimization. As voice-activated devices like Siri and Alexa become more popular, it’s essential to optimise for natural language queries.

  • Natural Language: Use natural language in your content to match the way people speak.
  • FAQ Section: Include a frequently asked questions section to answer common queries.

Guest Blogging

20% of personal trainers will focus on guest blogging. Guest blogging on high-authority sites helps build backlinks and authority.

  • Find Relevant Blogs: Identify popular fitness and wellness blogs.
  • Pitch Ideas: Propose guest posts that provide value and share your expertise.


Adopting these SEO strategies in 2024 will help personal trainers improve their online presence, attract more clients, and stay ahead in the competitive fitness industry. Focus on local SEO, optimise your Google My Business profile, target long-tail keywords, utilize video content, ensure mobile-friendliness, optimize for voice search, and leverage guest blogging.

By following these strategies, you’ll be well-prepared to thrive in the digital landscape. Happy training!

*Please note: For accurate implementation of these strategies, consult with an SEO expert or digital marketing agency.*