SEO For Building Supplies

SEO For Building Merchants

Key Takeaways

Local SEO70% of building supply companies will prioritize local SEO.
Google My Business55% will increase their online presence through Google My Business listings.
Long-tail Keywords40% will focus on optimizing product pages for long-tail keywords.
Voice Search Optimization30% will invest in voice search optimization.
Conversion Rate ImprovementAverage website conversion rates will increase by 12% due to improved SEO.
Mobile users and Mobile-friendliness60% will prioritize mobile-friendliness, with 80% of mobile users abandoning sites that are not mobile friendly.
Dedicated SEO Team50% will have a dedicated SEO team.
SEO Outsourcing30% will outsource SEO services to agencies.


In 2024, SEO is more critical than ever for building supplies companies aiming to stand out in a crowded market. From local SEO to voice search optimization, the strategies are diverse. Let’s explore the key trends in SEO for building supplies companies.

SEO Trends for Building Supplies Companies in 2024

On-Page SEO Strategies

On-page SEO lays the foundation for a successful website. Here’s how to get started:

  1. Optimize Product Pages: Specific and relevant content is key.
  2. Use Long-tail Keywords: Match your products with customer intent.
  3. Implement Structured Data: Helps search engines understand your content better.

A good example is our work on SEO for Construction Companies.

SEO for Construction Companies

Technical SEO

Having a technically sound website is crucial. Here’s what you need to focus on:

  1. Website Speed: Fast loading times enhance user experience.
  2. Mobile-friendliness: Ensure your site is optimized for mobile devices.
  3. Schema Markup: Helps search engines understand your content.

For more tips, check out our Local SEO page.

Local SEO

Off-Page SEO and Local SEO

Building a strong online presence isn’t limited to your website. Off-page SEO, including local SEO, plays a significant role:

  1. Google My Business Listings: Keep them updated.
  2. Encourage Customer Reviews: Positive reviews improve your reputation and rankings.
  3. Local Citations: Consistency is key across all platforms.

Learn more about this on our Google My Business page.

Google My Business

Measuring and Improving SEO Performance

To ensure your SEO efforts are effective, constant monitoring and optimization are necessary:

  1. SEO Analytics Tools: Use Google Analytics and Search Console.
  2. Key Performance Indicators (KPIs): Monitor organic traffic, bounce rate, and conversion rates.
  3. Continuous Optimization: Update strategies based on performance data.


The field of SEO is always evolving. By implementing these strategies and continually optimizing, you can ensure your building supplies company remains competitive in 2024 and beyond.

This guide should provide you with a comprehensive understanding of SEO strategies tailored for building supplies companies. For continuous improvement and to stay updated, contact us for detailed consultations.