Calvin Crane - SEO Freelancer - Web MarketingSEO or Search Engine Optimisation is the action of optimising web pages and websites to surface and appear more prominently across search engines such as Google.
Such is Google dominance in the search market we are very familiar with using it as a verb- to ‘Google something’ two words shorter than saying ‘search on the net’. Before Google however we used Yahoo, Alta Vista, Lycos. We get confused between search engines and browsers too, Google entwined the two and also took […]
As head of marketing, you realise you are losing some market share to SEO. Maybe you have been doing PPC Advertising but on key terms and missing out on a good chunk of longer tail keywords that PPC wouldn’t work for. Assigning budget to marketing channels I am no expert at however I do know […]
I always get emails from those link traders who sell links- duh! Well, they send you an Excel sheet or Google Sheet with a bunch of attractive DA urls and some metrics. I’m hoping you know what I mean so you’re the right audience for this SEO post about backlinks. Are backlink gigs on Fiver […]
Why is link building important for seo? Once upon a time a good and bad system would be designed that SEO people would try and exploit for ever after. The Google ranking algorithm in the early days worked out that the better websites worth showing could be easily identified by the number and quality of […]
Why Your Website Needs an SEO Technical Audit If you are wondering in what order to focus your SEO efforts then this Technical SEO article is for you. With just the right amount of information debunk a few myths and get your website on a solid base for further SEO growth. TOC Preface | What […]