I am often embarrassed by ‘my’ industry, SEO. The amount of smoke and mirrors and wrong information out there sadly should frighten you. No one wants penalties and issues with regards to their website appearing in search both Search Engines and AI results. So let me dispel some myths right out the front here and now!
SEO Search Engine Optimisation – Rank Websites Higher
The Truth About SEO: It is Not Magic, It is Engineering
SEO Myths
- SEO is expensive
- SEO is complicated (80% of SEO is basic proven techniques)
- Ranking takes time (it can do in very competitive markets)
There are more myths around but you should not have to spend much to place yourself ahead of others not doing any SEO.
Many agencies sell SEO as a secret sauce. The truth is, Google wants to rank the best answer. SEO is simply the engineering required to prove to Google that you are that answer. It requires technical precision, content authority, and patience.
The Foundation: Core Strategy & Technical
Before you build, you must ensure the foundation is solid. These guides cover the “How” and “Why” of modern search engineering.
- The Content Creation Loop: How to build sustainable content.
- Link Building: The authority engine behind rankings. But you may not even need them!
- Indexing & Backlinks: Understanding how Google crawls your site.
- Local SEO Guide: Dominate your immediate geography. Perfect for local service businesses.
- Partnership SEO: Leveraging relationships for growth.
Industry-Specific Strategies
I specialise in the following industries with a deep knowledge of what it takes to rank in these. Find your sector below.
Medical & Health
Trades & Construction
People normally search for builders and other tradesmen locally so local SEO is the first port of call. After ranking in Google My Business listings (local SEO) then we want to also do paid advertising to increase the volume because inevitably people advertise above the organic websites.
Professional & Finance
Retail & Transport
Need an expert to manage this?
You can learn it all yourself using the guides above, or you can partner with someone who has done it for years.